Tips for implementing a price skimming strategy
When planning the launch of a new product or service into the market, you must assess all of the possible pricing strategies that are available since the demand for this new item and its future...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Dynamic pricing for consulting services
We’re so accustomed to talking about dynamic pricing on websites for eCommerce businesses, airlines, hotels, physical stores, cinemas, theatres, and so on that we often forget service companies, such...
Promotional marketing to increase your sales
Promotional marketing is very present in our daily lives. It has to do using special offers to increase the user’s interest and influence their purchase decision. This kind of marketing can also make...
The grey market: how to reduce unauthorised sales of your products
Selling products without authorisation from the brand is one of the most common problems in the digital environment. This is what is known as the grey market since it lies at the limit of correctness,...
White-label products in the global pricing strategy
One of the great business revolutions of the last few decades has been the proliferation of white-label goods. In fact, the catalogues of products in some companies are so extensive that they’ve...
Amazon Best Sellers Rank: an ally for eCommerce businesses
Amazon is currently much more than just another sales channel for online businesses. With the right strategy, incorporating your products into this marketplace can be key to improving the performance...
Managing demand response is a logical economic process
The fairness of dynamic pricing has always been up for debate. Nevertheless, it has been used throughout our lives. Technology has only opened up a new dimension. No one could forget the habitual and...
5 pricing strategies to sell more in your eCommerce business
There are many pricing strategies out there. There are almost as many strategies in online stores as there are objectives and consumer profiles to target. The best pricing strategy for each eCommerce...
The importance of online visual merchandising: build your story
In a physical store, visual merchandising is taken for granted. We know that the aesthetics and how the merchandise is laid out in the store or locale greatly influences the subsequent generation of...