An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Inbound marketing is considered a trend in the online world. The objective of this strategy is to attract potential clients by offering them valuable content through social networks, search engines,...
PPC, or pay-per-click, advertising is a form of online advertising in which advertisers pay each time a user clicks on their ads. This is the most widespread advertising format among online stores...
In this new year, 2021, it’s estimated the eCommerce sales will continue to grow gradually due to the global impact of COVID-19. This delicate public health situation is encouraging a greater...
The customer lifecycle represents the phases in the relationship of a consumer with an eCommerce business, from when they’re introduced to it to when they leave it. More explicitly, the customer...
A good landing page is a key tool to ensure that your connection with potential customers ends in conversion. How can you perfectly complement the success of your eCommerce product catalogue? We’re...
Value-based pricing strategies centre on your potential customers’ perception of the product to set the prices. How can you adopt this pricing strategy in your eCommerce catalogue? Is it the most...
Customer loyalty aims to convert the occasional users of an eCommerce business into regular customers that are confident in the virtues of the brand, To be successful at retaining your users, you...
Yes, it’s possible to eliminate shipping costs in an eCommerce business, but you’ll need to study the practicality of this in detail to avoid any loss of profits. While free shipping is a good...
WhatsApp Business has created a new button that will take users directly to the sales catalogue in all of its business accounts. So, with no intermediate steps, the customers of any eCommerce business...