An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
We are delighted to announce that Minderest, the pioneer Spanish company in Price Intelligence, repeats for the second consecutive year in the Financial Times’ FT1000 ranking, being also the only...
Gamification is a growing trend. This is a type of interactive marketing you can use to increase customer engagement with your eCommerce business. It’s based using games and game dynamics that have...
Lead nurturing is a marketing technique based on accompanying customers through the purchase process and the subsequent earning of loyalty.
The assortment of products and services offered by an eCommerce business, along with the prices in that catalogue, are key elements for its long-term success.
Dropshipping is an eCommerce model in which the retailer doesn’t possess or store their products but has them shipped to different suppliers. Thus, the eCommerce business is in charge of the...
In the current digital paradigm, where the number of eCommerce businesses is growing incessantly, millions of websites are competing to take your place and dominate the market. This is why it’s...
Having a payment system that is secure and at the forefront of electronic commerce is a key factor for the development of an eCommerce business. In fact, choosing certain options over other...
The bounce rate, or the percentage of users that abandon a webpage, and the amount of time they remain on it provide extremely valuable information about your website’s performance and the user...
What are cross-selling and upselling? Cross-selling is a marketing technique that consists of offering potential customers different products that are complementary to those that they want to buy or...