What is product bundling in an eCommerce business?
Product bundling is a marketing strategy that is widely used by businesses to make consumers buy more than they had planned. It normally involves offering various related products or services and...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
What are drip campaigns?
In drip campaigns businesses send emails to a list of segmented contacts, basing them on personalisation, categorisation, and the user’s needs at the time. This type of marketing campaign is...
Customer loyalty and omnichannel strategies
Omnichannel strategies go beyond having a presence on all channels to reach your audience. This is a resource that allows you to optimise the user experience thanks to the integrated work between the...
Aspects to consider before opening an eCommerce business
In the current market model, eCommerce is no longer just a secondary channel. It’s an unstoppable trend that, on many occasions, is advancing as unpredictably as the technology itself. As a result of...
Are price promotions key to the success of your eCommerce business?
Price promotions, also known as promotional pricing, are strategies that have been used in marketing campaigns for as long as businesses have been selling goods and services. They’re obviously a...
Inventory management and pricing strategies
A well-managed inventory is essential for any business or eCommerce store. Optimal inventory management should reflect a balance between the interests and expectations of your clients and your costs....
Dynamic pricing to find the optimal price point
In the beginning, the majority of businesses follow very basic rules when it comes to setting their prices. Generally, they choose an average value based on what their competitors are offering. Such a...
Big data and pricing: how to find the best price for your products
Big data is one of the most demanded techniques today. The labour market has been overrun with searches for specialist data analysts in this field and there are no longer developments which do not...
Shopping cart abandonment: how to recover customer business?
Abandoned carts are one of the biggest concerns for online stores as they represent a volume of potential sales currently in the process of being lost, a black hole that any eCommerce should pay...