How to sell on Miravia, the mid/high-end marketplace from the Alibaba Group
Find out the best pricing strategies to sell on Miravia, the mid/high-end European B2C marketplace from the Alibaba Group.
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
What is quick commerce, and how does it set prices?
Quick commerce is a new online business trend where sellers deliver orders to users almost instantly. This type of delivery, which saw strong growth during the Covid-19 pandemic, seeks to fulfil the...
Anchoring bias in pricing: Definition and examples
The anchoring bias or anchoring effect is a cognitive distortion. Users tend to make their decisions based on the first information they receive. With pricing, the first price consumers see when...
What is geographical pricing, and how to apply it in your business
A geographical pricing strategy sets different prices for the same products according to the buyer’s geographical location. This tactic allows e-commerce businesses to improve their adaptation to each...
How to sell on Ankorstore, the European B2B marketplace
Ankorstore is a newly created marketplace targeted at B2B sales between retailers and brands, manufacturers, or large distributors. Ankorstore is a platform that enables sales to independent and local...
What are customary prices? Here are some examples
Customary prices are the prices that consumers are used to paying for certain products or services over a long period of time. These prices are known to all customers, and they do not expect them to...
Differences between list price and net price
While the list price is the maximum price at which a product can be sold, the net price is the price at which the customer buys it. This difference is due to the fact that, between the list price and...
What is price analysis and why is it important?
Price analysis is the study of the prices of products and services on the market to improve the profitability of e-commerce itself. It allows to know and understand how prices affect the growth of...
How to perform an efficient price analysis
A price analysis is the study of the market value of products and services of an e-commerce based on supply and demand at any moment. It allows you to obtain quality information about market behavior...