9 effective strategies to increase your performance on Google Shopping

Google Shopping
Google Shopping offers eCommerce businesses the opportunity to show their products and services to interested users, increasing their chances of a sale. Even though the main objective is to make it easier for customers to compare prices, the layout and aesthetics of its ads have proved to be highly effective at increasing conversion rates. Unlike AdWords advertising, Google Shopping ads allow potential customers to see the item, its price, and some of its characteristics in just a few seconds.... + read more

8 techniques to increase the average ticket in your eCommerce business

Average ticket
Increasing the average ticket in your eCommerce business will allow you to increase your overall turnover, improve your profit margin, and save on shipping costs. The average ticket refers to how much customers spend on each purchase in your online store, or the average value of each of their eCommerce transactions. To calculate it, you can divide the monthly turnover of your eCommerce business by the sales volume over that same period. If you’re looking to increase its value and for the... + read more

Amazon Seller and Amazon Vendor: which one to choose

Amazon Seller and Amazon Vendor
Amazon Seller and Amazon Vendor are the two sales options that this marketplace offers to eCommerce businesses that are looking to sell on its platform. In general, they’re characterised by the fact that in the Amazon Seller system, the eCommerce business is the owner of its products and it sells them directly to the customers through the marketplace. On the other hand, with the Amazon Vendor option, you become an Amazon supplier, which means that the eCommerce store sells its... + read more

PSD2: everything you need to know

The acronym PSD2 refers to the revised European Payments Services Directive, which has been in effect for electronic payments since September 2019. This is a European regulation whose main objective is to increase payment security and improve consumer protection. It also aims to increase the competitiveness of the online sector by evening out payment systems, putting large and small companies at the same level. Even though it’s mainly aimed at third-party payment platforms and... + read more

Is it possible to monitor your competitors’ offline prices?

Monitor your competitors’ offline prices
Yes. Because online prices tend to be different from those in the physical store, monitoring the offline prices of your competitors isn’t only possible, but also necessary. Companies that also compete offline need to know the pricing strategies of those brands that are relevant to their target audience. In the past, tools such as market surveys or media research made it possible to slowly collect information about the prices of your competition. Today, there’s software available... + read more