An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
The purchasing process is made up of the different steps or stages that the customer goes through when trying to buy a product or service from an eCommerce store. This encompasses all of the decisions...
Big data allows e-commerce to achieve a more efficient resource management and speed up decision making to favor their growth. In more concrete terms, big data materializes in softwares that collect,...
A good email marketing campaign will allow you to optimise your eCommerce purchase processes and accelerate conversion rates to increase sales. This is because customers consider email marketing to be...
Defining a pricing strategy suitable for your e-commerce is a crucial step toward optimizing sales and future consolidation of the business. Incorporating new products into the market with competitive...
Amazon and Ebay are the two most important marketplaces on a global scale. Their volume of sales constitutes a growth opportunity for e-commerce. This is because they count on a very ample data base...
Product offers allow an e-commerce to increase sales and favor the acquisition of new customers in the short and medium term. They are an effective tool to increase the income of businesses and...
The term brand trust refers to the trust that clients put in a brand, the favorable opinion that users have in an e-commerce. This encompasses all the trust in the quality of products, like the...
Customer acquisition cost or CAC is the expense for an e-commerce to successfully convert a lead into a final client through marketing. It is an essential metric for measuring the growth of a business...
We, at Minderest, help companies design effective pricing strategies for their e-Commerce and optimise their prices and promotions. It becomes even more important during promotional periods with high...