An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
When talking about pricing strategies, we know that we must always have a clear understanding regarding current pricing trends. These vary depending on the behaviour of the potential buyer, the...
Christmas may be to the retail trade what the summer season is to the hotel sector. This also takes into account the rest of the sales campaigns that occur throughout the year, so this is the right...
One of the major trends in marketing for the next few years is based on the provision of services by location. The trend of geolocation is booming even for organic positioning ever since Google...
Online businesses, both retail and suppliers of digital services, know that providing the user with the advantages of a premium profile is synonymous with online loyalty. However, on many occasions,...
Amazon is the king of online commerce. This is one of the most absolute truths in internet sales. As such, there is no manufacturer, vendor or brand that isn’t concerned when it comes to maximizing...
Everybody agrees that online commerce has opened up new sales and communication channels for manufacturers. In this sea of opportunities, beyond the ecommerce itself, manufacturers find the...
One of the great challenges that an online-store faces is to improve the quality of its sales. When we talk about the quality of a sale, we talk about boosting the average checkout value. In fact,...
Digitisation has changed the way we see the world, this is a fact. It has also, when applied to business, been a huge leap in the relationship between manufacturers and retailers. This progress has...
For those who haven’t noticed, the price war in which eCommerce is submerged does not stop. Price monitoring by all involved is inevitably necessary and finding the link between an attractive price...