An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
When expanding or internationalising, one of the main challenges for an eCommerce business is how to scale the prices in its catalogue. We’ve already talked about the importance of this new localised...
The 404 error page is one of the most feared pages for any online vendor. This is the error displayed to the user when the page they’re looking for doesn’t exist. Maybe it was deleted, the product is...
In the maelstrom that is online sales and shopping, the role of users as brand influencers has increased exponentially. Thanks to a current that flows against massification, a new way of buying online...
For an eCommerce business, is there any bigger challenge than selling more and better? For online retailers, the optimisation of their eCommerce conversion rates is almost the only constant concern....
Like any other company, an eCommerce business needs collaboration from other players in the market in order to carry out its activity under optimal conditions. These tend to form part of the...
The virtues of email as a support for the marketing funnel are more than proven. We have already talked about how an email sent at the right time can transform that abandoned cart. Even so, the...
Supermarkets are part of that select group of online businesses that have references of "fixed" products in their catalogues. Unlike other marketplaces and online stores, in a supermarket you can...
Recently we talked about the importance of taking into account the fundamental elements of a price monitoring software when choosing one tool or another. Specifically, we emphasised the importance of...
The awaited Amazon Prime Day is in its fifth worldwide edition, held on July 15th and 16th, a wave of offers from what is already known as "Summer Black Friday". Undoubtedly an unmissable event for...