How the price war affects the shopping cart
The implementation of pricing strategies also comes into play for products in the supermarket. In fact, the battle to achieve the best prices is even tougher here than in other sectors due to the high...
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
How to adapt your pricing strategy to your buyer persona
In terms of marketing, the buyer persona is one of the elements that stand out most. Since traditional marketing strategies have begun to steer towards personalisation and 100% adaptation to the user,...
3 keys to increasing your eCommerce traffic in 2020
Every marketing manager is aware of the great importance web traffic holds for their eCommerce business. Driving the highest possible number of interested users to your website is key to boosting...
Push notifications, the new user-tailored ads
Despite the enormous amount of information users receive each day, push notifications have the power to capture their attention and direct them to your eCommerce business. We consider push...
Minderest included in the prestigious list of the 1000 fastest-growing European companies
We’re very pleased to announce that Minderest, the first Spanish price intelligence company, has been selected as one of the fastest-growing European companies. This annual list, drawn up by the...
Key emails that you can’t leave out of your sales process
It’s been more than proven that email marketing is a powerful tool for eCommerce sales. But you should be clear about what types of emails you send and when in order to encourage a good conversion...
Search engines: what we can learn from the Spotlight system
The statistics don’t lie. Having a powerful search engine will increase your conversion rate and sales percentage. The internal search engine on your website will help clients find what they’re...
Finding the best price for your products with A/B testing
Establishing a good pricing strategy is one of the most complicated steps when launching new products to the market. What prices will give the best return? How will I know if they’re in the market?...
How to use WhatsApp to generate sales in your eCommerce business
WhatsApp is one of the applications that we’re most familiar with, but are we really getting the most out of it?The answer is no. If you have an eCommerce business and your public tends to use this...