Which is the biggest Amazon in the World?

The anecdote about Amazon and its well-known name, Jeff Bezos, its founder, wanted to baptize his project with a name that reflected its enormous size, and so decided on Amazon, the South American river, the widest of the world, so wide that the next on in order of size is remarkably less distance.  Today we will analyse the size of Amazon in the different countries in which it operates to discover how big it is and which are the countries in which its bet in assortment is greater. To do... + read more

How to define your pricing strategy during sales

To maintain the interest of its users, an ecommerce has to readjust its pricing strategy according to the actions of its competitors. And, of course, there are also occasional seasons in which you must change your prices, for example during sales. In sale campaigns the impression caused on potential customers by discounts greatly influences the purchase decision. And on many occasions, the brands, anxious to stand out among the others, make abrupt changes in prices that, later on, cause more... + read more

How much does price influence in online shopping?

As consumers, we know that one of the main factors that influences us at the time of buying a product is the price. We constantly try to find the most attractive offer, which meets all the requirements we seek at the best possible price. But is it the only thing we have in mind when making an online purchase? From the retailers point of view, the most widespread belief is that the absolute value of the price is the only factor that interests the customers, that the cheaper the product, the... + read more

How big is Amazon´s Marketplace?

The large assortment is one of the keys to success in ecommerce, and it is certainly one of the strengths of Amazon. Getting a large catalogue is a very expensive job, as it involves spending thousands of hours both on the search for new products and on the platform. For this reason many ecommerce choose to create a marketplace within their platforms so that the sum of thousands of vendors allow them to be able to create an extensive catalogue. Amazon is probably one of the largest... + read more

Fnac.es is 14% dearer than Amazon.es in technology

One of the most looked after factors by retailers is the perception of economic prices. The objective is to make the consumer presuppose competitive prices and to shop without having to continuously compare prices. This perception may just be an impression if we contrast it with objective data. Who is cheaper, Amazon or Fnac? Below, we will show you a price analysis done on technology articles. On the the April 2017, we performed a random sample of 1,338 products in stock for the technology... + read more