Three Pricing strategies: cost, value and competition

One of the things that most influences the purchase decision on the internet is the price and this is very well known to ecommerce. An online store should offer its users interesting products and services at very attractive prices, in a digital environment where competition is fierce and in which the decision to buy or not can be taken because of just a few cents difference. In this context, a good pricing strategy can be the decider of success of an ecommerce. Among the different alternatives... + read more

Aspects to take into account in the product page to influence the purchase

The base of your ecommerce is well developed. In the technical part you have a good platform and good developers, and the infrastructure is well sized. In the design and functionality part you have invested so that the user experience is the best, so that your customers can buy easily. However, you would like the conversion to be greater. To overcome the challenge of influencing the purchase, you must take into account a series of details, those fine adjustments that can give you the boost... + read more

3 keys to present the prices on your product page

One of the essential elements in an ecommerce is the price of the products, and their perception by the potential buyers is a key factor to encourage the purchase. That is why the pricing strategy of an online store should not only focus on issues related to the economic value of the product, but should also be concerned about how to submit their prices on the product page. The price can be presented in different ways, depending on the costs involved. We will analyse the 3 aspects of the price... + read more

Why brands should monitor the prices in their distribution

Since the rise of online commerce, price wars have reached a new level. If a few years ago price conflicts developed in days or weeks, now it takes less than 24 hours for a whole channel to enter a war for the cheapest price. The reason is simple; today technology allows us to change a price in moments, and even using advanced systems of dynamic pricing to do so as an immediate response to the movement of a competitor. In some marketplaces like Amazon we can find price variations every minute... + read more

How to manage your product page

One of the keys to increasing the conversion in an ecommerce is to facilitate the purchase to the user, make it comfortable, simple, natural, and fast. And for this it is fundamental that the product page is not only properly organized, but also that permanent attention is paid to each of the essential elements: the name of the product, the images, the price and the stock. An ecommerce product page is not a static page that is made once and never touched again. It is a page that requires a... + read more