An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
An eCommerce is consolidated as a true option within the possible methods of purchase for Spanish users. According to a recent study by IAB Spain, more than 19 million Spanish users buy online. The...
Future or today’s reality? Personalised pricing is the ultimate goal for digital shoppers. It’s not just us who say this, current trends and new consumer habits also point directly at personalised...
Discount vouchers (also known as promo vouchers, promo codes, etc.) are one of the most common customer loyalty options implemented in an eCommerce. They can range from an initial discount for...
Competition monitoring is a fundamental task for every brand and online store. Knowing first-hand what other vendors and competitors are doing allows a business to operate within the market under the...
One of the keys of a good eCommerce is to use a decent platform for your online store: attractive design, well organised and with a well thought out, seamless, user interface which guarantees a good...
The world of eCommerce is no longer the only sales channel available for manufacturers who want to be present in the online world. Social networks are postulated as being the latest opportunity for...
Price monitoring is an indispensable element for retailers, eCommerce and manufacturers who offer their products online. However, these types of tools are also increasingly used by users, who truly...
A good sales forecast is essential for a brand to anticipate their stock needs at specific times. In this way, they can anticipate the organization of the catalogue based on the expected demand. Its...
Over the last decade, marketing teams have assumed that the user, the potential client and their circle of action, is the nerve centre of their activity, the key to the success of a business. This,...