Three errors to avoid in your pricing strategy
The price is a key variable for the success of an ecommerce, this is no secret. Of course, the value proposition, the product catalogue and marketing in all its breadth are also important. But in an...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Four trends in B2B ecommerce
B2B ecommerce has ceased to be a trend, and has become a reality in motion for most manufacturers, without exception. The consultant Forrester, in its US B2B eCommerceForecast report: 2015 to 2020,...
The pillars of a localized pricing strategy
A price internationalization strategy is the way to define the prices of products and services for each market in which you wish to operate. This is not a novelty in electronic commerce, a sector in...
Why does an ecommerce need a price analyst?
The importance of the price in the success of an ecommerce requires more and more specialized roles, and one of them is that of the price analyst.These professionals focus on the study of prices in...
4 great ecommerce challenges for manufacturers
Many analysts anticipated an exponential growth of B2B ecommerce, with chilling global figures: of 6.7 trillion dollars for the year 2020, according to the consultant Frost & Sullivan. The...
Three challenges that ecommerce face and how to deal with them
The growth of electronic commerce continues to exceed all forecasts. In the portal specialized in studies Statista they already anticipate a huge growth of the sales in the electronic commerce in the...
Repricing actions to become more competitive
Monitoring prices is a competitive advantage for any ecommerce. Intelligence technology and price monitoring is an indispensable tool to understand the digital ecosystem and develop a pricing strategy...
Manufacturers and electronic commerce: barriers and opportunities
Since its inception, electronic commerce was dominated by retail companies. These companies, as solid B2C business models, were the pioneers in looking for that same consumer and new ones on the...
The 5 ingredients of an effective pricing strategy
The importance of the price in the online purchase decision is very high, so defining an appropriate pricing strategy can be the difference between the success and failure of an eCommerce.When we see...