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From the physical store to the showroom: the paradigm shift of online sales

An eCommerce is consolidated as a true option within the possible methods of purchase for Spanish users.  According to a recent study by IAB Spain, more than 19 million Spanish users buy online.  The ecommerce is no longer only a matter for millennials and younger people; baby-boomers, generation-x and generation-y buy more and more online.  This, clearly, has a great impact on local, physical, trade. The rise of online shopping has made retailers of all kinds look for new ways... + read more

Personalised pricing, the future of dynamic pricing

Future or today’s reality?  Personalised pricing is the ultimate goal for digital shoppers.  It’s not just us who say this, current trends and new consumer habits also point directly at personalised pricing.  In general, it seems that for potential clients personalised prices is right up front on their list of needs.  Brands, however, are complicated when it comes to implementing the technologies that allow the implementation of this type of pricing strategy.... + read more

How has Apple's pricing strategy changed?

If we know anything about Apple it is that their products are not exactly cheap.  The Cupertino brand has turned each of its technological gadgets into cult objects desired by many consumers.  Their promise: to make your life more comfortable, connect with what you wish and to free you from having to worry about certain tasks. Since its beginnings, the Apple brand has opted for innovation with prestige, something that has, from a commercial aspect, defined how their pricing and sales... + read more

How to manage Discount Vouchers in your eCommerce

Discount vouchers (also known as promo vouchers, promo codes, etc.) are one of the most common customer loyalty options implemented in an eCommerce.  They can range from an initial discount for subscribing to a service, registering as a user or a reward for specific purchase values. It is important not to confuse discount vouchers with gift vouchers.  The latter seek the opportunity to offer the consumer a purchase for a value, without actually knowing in advance which product will... + read more

Low, medium and higher price strategies. Which is most appropriate?

Pricing strategies for eCommerce are an essential aspect for defining both the opportunities for the brand within the market and its business image for potential customers.  There are many trends, but one doubt that continually assaults vendors is whether one should lower prices or increase them when compared to their competition.  Here we make a simple and direct review of the pros and cons of each one to analyse which best suits each situation. Low price strategies The strategy... + read more