What do push and pull strategies consist of?
The terms push and pull refer to the main sales strategies that eCommerce businesses can implement to promote customer acquisition. The choice of one strategy or another will depend on the company’s...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Factors that affect price sensitivity
Whether you have a physical or online store, you’ll definitely be familiar with price sensitivity. Likewise, even if you don’t know it, you’ll have probably felt its effects at some point in the life...
What’s the EAN code?
The EAN code is a 13-digit bar code used internationally to identify each product in an eCommerce store. While it was originally only used in Europe, it’s now used in all countries around the world,...
How to calculate safety stock
Safety stock is the extra product that you should have in your warehouse to prepare for any unforeseen market events, such as a problem with production or an increase in product demand caused by...
How to calculate your Amazon FBA fee
The cost of the FBA service from Amazon is calculated individually for each product on the marketplace, based on its specific characteristics. This is the price that each vendor needs to pay Amazon...
What is Amazon FBA? FBA vs FBM
Amazon FBA is a logistics system that the marketplace offers its sellers to facilitate the international distribution of their products. With the FBA (Fulfillment by Amazon) programme, any retailer...
The 3 main advantages of penetration pricing
Establishing the most appropriate price for a new product or service that’s going to enter the market is essential to achieve success. Many eCommerce businesses turn to penetration pricing strategies...
What is a BOGO strategy and how can you implement it in your eCommerce?
At some time or another, you’ve probably heard of the famous BOGO strategy. “Buy one, get one free” is a promotion which offers the user a free product for the purchase of an item of greater or equal...
Keys to generate more leads
Generating leads is one of the main objectives pursued by many companies. A lead is a person who shows interest in your company or in any of your products or services and so has given you personal...