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Key KPIs for controlling the performance of your eCommerce

KPI’s, or Key Performance Indicators, are necessary for any type of eCommerce, and thanks to them it is possible for us to see what strategies are currently working and discover the real value of the investments we are making. But first of all, what exactly are KPI’s? The term refers to key performance indicators or performance meters, those which are used to evaluate the results obtained from a campaign, they can tell us if we are on the right track and whether we are... + read more

Reasons why Brands & Manufacturers Should monitor their MSRP/MAP prices

In the digital age, where online sellers proliferate more than ever, controlling recommended prices has become a really difficult, if not impossible, task without the use of price monitoring tools. Therefore, more and more manufacturers are turning to these, helping them to simplify this complex, yet essential, task and allowing them to have prices under control and thus get an overview of each market where they operate. Identify who sells what products Having a pricing tool can, for... + read more

SEO branding: how to attract traffic to your private label eCommerce

Attracting traffic to your online store is the first step to increase the number of potential customers & generate sales. In addition, it is one of the main health indicators of any online store, along with its conversion ratio. We already know that SEO is one of the strategies that allows us to improve the reach of this online traffic, by capturing new potential customers from search engines. However, there is a variant of this technique that, far from the generic terms of the... + read more

Tips for recovering lost customers

Often, the marketing strategies followed by most companies, including online businesses, are mainly focused on generating new leads and keeping existing customers happy, it's obviously a basic, and logical, practice.  But they often forget about lost customers and there are many organisations that do not implement procedures for identifying customers who have left, or the reason they left. If you think about it carefully, if someone ever purchased from you it would probably be... + read more

Our contribution to help beat COVID-19.

Spain, which is where we have our Headquarters, like many other countries, is suffering the consequences of this major pandemic caused by Covid-19. In these difficult times, any help which each of us can provide will make a huge difference to the outcome. For this reason, we at Minderest have decided to contribute by supporting the Red Cross and their Covid-19 Emergency project with a donation of €10,000. Thanks to this project, one million people will receive care and telephone support... + read more