How Artificial Intelligence helps ecommerce

We have all heard about Artificial Intelligence (AI), but how can it benefit ecommerce? The essential thing to know about AI is that it is the machines that are responsible for doing certain tasks and that those machines are capable of learning to improve the way they are doing those tasks, thus improving their results and multiplying productivity. The development of AI is increasingly important in marketing and ecommerce. There are machines capable of tackling by themselves tasks that would... + read more

Three errors to avoid in your pricing strategy

The price is a key variable for the success of an ecommerce, this is no secret. Of course, the value proposition, the product catalogue and marketing in all its breadth are also important. But in an environment of digital buyers more and more experts, the price is final for an electronic commerce to gain a place in the portfolio of its customers. When defining a pricing strategy, any ecommerce knows that it must do a thorough job, ranging from analysing the prices of the competition to... + read more

The importance of benchmarking and prices in ecommerce

A benchmarking strategy consists of analysing the prices of the competition, with a clear objective: to understand the competitive position of ones own offer in relation to that of the competitors. Many ecommerce, increasingly, give a strategic value to price monitoring and price intelligence technology. The ecosystem of electronic commerce is increasingly dynamic and the movements of competitive prices directly affect sales. When an ecommerce applies the intelligence of prices as a pillar of... + read more

Four trends in B2B ecommerce

B2B ecommerce has ceased to be a trend, and has become a reality in motion for most manufacturers, without exception. The consultant Forrester, in its US B2B eCommerceForecast report: 2015 to 2020, already predicted that B2B global ecommerce would reach 1.1 trillion dollars in 2020, only in the United States. In 2018, at least 4 specific trends in B2B ecommerce can be seen and all are oriented towards the same goal: advancing the digital business development is essential for subsistence.... + read more

The pillars of a localized pricing strategy

A price internationalization strategy is the way to define the prices of products and services for each market in which you wish to operate. This is not a novelty in electronic commerce, a sector in which it operates beyond geographical borders. However, the way to define prices to reach the whole world has two very different states. A first more superficial state, in which prices are adapted, and a second state with really localized prices for each market. The first state of adapted prices is... + read more