Cross-selling and upselling: how to increase your eCommerce sales

Cross-selling and upselling
What are cross-selling and upselling? Cross-selling is a marketing technique that consists of offering potential customers different products that are complementary to those that they want to buy or have already bought. On the other hand, upselling is the tactic that consists of trying to make the customer spend more money than they had initially planned to spend by convincing them to buy a product of greater quality and with a higher price than the one that they had initially planned... + read more

Factors that affect price sensitivity

Price sensitivity
Whether you have a physical or online store, you’ll definitely be familiar with price sensitivity. Likewise, even if you don’t know it, you’ll have probably felt its effects at some point in the life of your company. Why is it so important? Price sensitivity is a concept that is closely linked to the price elasticity of demand, how much sales go up or down as the price changes, which you must keep very much present when setting the prices for your products since it... + read more

Inbound marketing: the key to improving your eCommerce results

Inbound Marketing
Inbound marketing is considered a trend in the online world. The objective of this strategy is to attract potential clients by offering them valuable content through social networks, search engines, or blogs. Its differentiating characteristic is that the user is the one that approaches the website in search of valuable information to resolve their problems or satisfy their needs, which is what keeps this from being an aggressive method for the consumer. Moreover, by applying this... + read more

What is PPC advertising and what advantages does it offer your business?

Advertising PPC
PPC, or pay-per-click, advertising is a form of online advertising in which advertisers pay each time a user clicks on their ads. This is the most widespread advertising format among online stores because it allows you to design campaigns aimed at a specific audience and measure the results. PPC ads aim to drive traffic to a certain website or generate a concrete action in users: creating leads, increasing sales, etc. To assess the suitability of launching an online ad campaign, eCommerce... + read more

8 strategies to extend the customer lifecycle in your business

Customer lifecycle
The customer lifecycle represents the phases in the relationship of a consumer with an eCommerce business, from when they’re introduced to it to when they leave it. More explicitly, the customer lifecycle begins when they learn about the eCommerce business, matures when they begin to trust the brand and decide to purchase, reproduces when they recommend it to others, and dies at the moment that they stop buying. Extending this lifecycle allows businesses to optimise their sales and have a... + read more