An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
At some time or another, you’ve probably heard of the famous BOGO strategy. “Buy one, get one free” is a promotion which offers the user a free product for the purchase of an item of greater or equal...
Cannibalisation is one of the most common SEO errors on a website. While it won’t directly affect the website’s operation, it’s a very important aspect to keep in mind when creating a website as well...
Generating leads is one of the main objectives pursued by many companies. A lead is a person who shows interest in your company or in any of your products or services and so has given you personal...
KPI’s, or Key Performance Indicators, are necessary for any type of eCommerce, and thanks to them it is possible for us to see what strategies are currently working and discover the real value of the...
London, September 16th, 2019. Uniforms, Books, School materials, etc. Going back to school generally implies an important monetary outlay for families. Finding the best price for each product...
There are as many different pricing strategies as there are needs, for Brands and eCommerce’s, and they are also as varied as the potential buyers they want to reach. When establishing dynamic price...
Discover how Apple has achieved success with its high-price strategy, building a luxury brand that inspires desire and exclusivity.
Pricing strategies for eCommerce are an essential aspect for defining both the opportunities for the brand within the market and its business image for potential customers. There are many trends...
Discover the importance of pricing in e-commerce. Learn how an effective pricing strategy goes beyond costs and margins, directly impacting user perception and conversion.