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The elasticity of demand as a key indicator in your pricing strategy

When defining the most adequate pricing strategy for your catalogue of products and services, the elasticity of demand should always be your ally. The elasticity of demand allows you to know and analyse the behaviour of your customers when faced with a price change, facilitating decision making and favouring an increase in profits. This is an indicator that each eCommerce business should analyse continuously throughout the year since the success of new product launches or dynamic pricing ... + read more

Why is Apple launching a mid-range smartphone?

The Apple brand has been easily recognisable everywhere since it first hit the market with its innovative products. It’s always been perceived by consumers as a luxury brand that sells high-end products. The innovation offered by each of its products is the differentiating characteristic that has allowed Apple to set such elevated prices, giving off an image of high quality and exclusivity since not everyone can afford its products. On April 17, Apple released a new smartphone: the... + read more

What is product bundling in an eCommerce business?

Product bundling is a marketing strategy that is widely used by businesses to make consumers buy more than they had planned. It normally involves offering various related products or services and selling them together at a reduced price. This technique can be quite attractive for customers who appreciate package discounts and can make it more difficult for consumers to compare prices. The set of products that you’re offering must be is cheaper than buying the products... + read more

What are drip campaigns?

In drip campaigns businesses send emails to a list of segmented contacts, basing them on personalisation, categorisation, and the user’s needs at the time. This type of marketing campaign is considered a key part of lead nurturing strategies, which consist of creating valuable relationships with your clients by adapting the content of each stage of their purchasing process through automated emails. One of the main benefits of drip campaigns is that they allow you to maintain contact with... + read more

SEO cannibalisation and how to avoid it in your eCommerce business

Cannibalisation is one of the most common SEO errors on a website. While it won’t directly affect the website’s operation, it’s a very important aspect to keep in mind when creating a website as well as during maintenance. In fact, a large number of websites are negatively affected by this problem, either due to their ignorance or because of old content that is no longer monitored. What is it? SEO or keyword cannibalisation happens when a website has several pages that... + read more