Repricing actions to become more competitive

Monitoring prices is a competitive advantage for any ecommerce. Intelligence technology and price monitoring is an indispensable tool to understand the digital ecosystem and develop a pricing strategy. These solutions allow you to track competitors, detect their prices for historical analysis or forecast trends, and even understand their catalogue movements (in stock, new references, renewal of items, etc.). It is not about reacting to the competition only by lowering prices, as many suppose.... + read more



Manufacturers and electronic commerce: barriers and opportunities

Since its inception, electronic commerce was dominated by retail companies. These companies, as solid B2C business models, were the pioneers in looking for that same consumer and new ones on the internet to offer their products and services. It is true that they had to adapt their businesses to the electronic environment, but as consumers matured and adopted online shopping as a routine, ecommerce has been consolidating and growing. Overcoming barriers: maturity and complexity of decision... + read more



The 5 ingredients of an effective pricing strategy

The importance of the price in the online purchase decision is very high, so defining an appropriate pricing strategy can be the difference between the success and failure of an eCommerce. When we see the main players of electronic commerce, such as Amazon or Alibaba, we observe that they use dynamic pricing technologies, which allows them to make adjustments in their prices that are totally personalized and in real time. If we the glass half empty, we could think that everything comes down... + read more



Monitoring the prices of your competition: three reasons to take the step

The three keys to electronic commerce could be summarized as: price, price and price. It may seem as an exaggeration, but the importance of the price in online sales is decisive. And although it is true that the user experience is becoming increasingly important, for users online shopping is an online comparison for competitor prices. Users browse, review, compare, confront with a click and in just a few seconds. An online store can have a well-built proposal, propose a different experience... + read more



"Direct to Consumer" eCommerce, when brands go directly to the customer

There was a time when the boundaries between the manufacturers and the distribution channel were very clear. The manufacturers designed and manufactured products, the distributors acquired those items to sell them in their stores and the final consumers bought them. Simple and effective. But the appearance of electronic commerce changed the rules of the game and, although it led to a generation of new purely digital distributors, the linear model of the physical world (from manufacturer to... + read more



Pages