The importance of benchmarking and prices in ecommerce

A benchmarking strategy consists of analysing the prices of the competition, with a clear objective: to understand the competitive position of ones own offer in relation to that of the competitors. Many ecommerce, increasingly, give a strategic value to price monitoring and price intelligence technology. The ecosystem of electronic commerce is increasingly dynamic and the movements of competitive prices directly affect sales. When an ecommerce applies the intelligence of prices as a pillar of... + read more

Four trends in B2B ecommerce

B2B ecommerce has ceased to be a trend, and has become a reality in motion for most manufacturers, without exception. The consultant Forrester, in its US B2B eCommerceForecast report: 2015 to 2020, already predicted that B2B global ecommerce would reach 1.1 trillion dollars in 2020, only in the United States. In 2018, at least 4 specific trends in B2B ecommerce can be seen and all are oriented towards the same goal: advancing the digital business development is essential for subsistence.... + read more

The pillars of a localized pricing strategy

A price internationalization strategy is the way to define the prices of products and services for each market in which you wish to operate. This is not a novelty in electronic commerce, a sector in which it operates beyond geographical borders. However, the way to define prices to reach the whole world has two very different states. A first more superficial state, in which prices are adapted, and a second state with really localized prices for each market. The first state of adapted prices is... + read more

Why does an ecommerce need a price analyst?

The importance of the price in the success of an ecommerce requires more and more specialized roles, and one of them is that of the price analyst. These professionals focus on the study of prices in all their amplitude, with the aim of collaborating in the definition of the best price offer for an electronic commerce to be really competitive. It is an arduous task, in which data, research and technology are essential, since the functions can range from the monitoring of competitive prices to... + read more

4 great ecommerce challenges for manufacturers

Many analysts anticipated an exponential growth of B2B ecommerce, with chilling global figures: of 6.7 trillion dollars for the year 2020, according to the consultant Frost & Sullivan. The analysts of Forrester Research predicted a sales figure of almost $ 1 trillion only for the US market in its report 'US B2B eCommerceForecast 2015-2020'. The data, so far, has not been as spectacular as expected, which shows that the B2B ecommerce is still at a very early stage, pending... + read more