Machine learning applied to price optimisation
Machine learning forms part of our daily lives. It’s present around us almost without our noticing. One example of this is Netflix. This platform learns about what we like to offer personalised...
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Black and Grey market, detect their presence within our distribution channel
One of the handicaps that most brands and manufacturers have to deal with, especially in the perfume, fashion and technology sector, is the identification of counterfeits of their products, which in...
Implementing a price-penetration strategy for brands
A price-penetration strategy mainly consists of initially setting a low price in order to achieve fast market penetration, that is, to efficiently capture a higher number of clients faster and...
How to boost your sales with Google Shopping
Google Shopping has become a fundamental platform for e-Commerce as a product showcase. It presents a unique opportunity that allows online sellers to be able to show their items to a very demanding...
Key reasons why Apple is a market leader
Apple's main key to success is based on setting high prices to build a luxury brand, but how do you explain its success despite having high prices? Apple's differential characteristic is to offer...
Reasons why Brands & Manufacturers Should monitor their MSRP/MAP prices
In the digital age, where online sellers proliferate more than ever, controlling recommended prices has become a really difficult, if not impossible, task without the use of price monitoring tools....
SEO branding: how to attract traffic to your private label eCommerce
Attracting traffic to your online store is the first step to increase the number of potential customers & generate sales. In addition, it is one of the main health indicators of any online store,...
Tips for recovering lost customers
Often, the marketing strategies followed by most companies, including online businesses, are mainly focused on generating new leads and keeping existing customers happy, it's obviously a basic, and...
Our contribution to help beat COVID-19.
Spain, which is where we have our Headquarters, like many other countries, is suffering the consequences of this major pandemic caused by Covid-19. In these difficult times, any help which each of us...