An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
One of the essential elements in an ecommerce is the price of the products, and their perception by the potential buyers is a key factor to encourage the purchase. That is why the pricing strategy of...
Since the rise of online commerce, price wars have reached a new level. If a few years ago price conflicts developed in days or weeks, now it takes less than 24 hours for a whole channel to enter a...
One of the keys to increasing the conversion in an ecommerce is to facilitate the purchase to the user, make it comfortable, simple, natural, and fast. And for this it is fundamental that the product...
When an ecommerce wants to enter new markets, it is important that it draws up a new pricing strategy that fits perfectly with its characteristics. To do this, the brand must carry out two analyses:...
Dear Blog readers,In June we will be celebrating our first 5 years. We have grown a lot since we started in 2012, but above all, what motivates us to continue working is knowing that the first...
When launching an ecommerce there are many aspects to take into account, from the type of product to be offered to the design of the online store, through to the allocation of prices. And do not...
To maintain the interest of its users, an ecommerce has to readjust its pricing strategy according to the actions of its competitors. And, of course, there are also occasional seasons in which you...
As consumers, we know that one of the main factors that influences us at the time of buying a product is the price. We constantly try to find the most attractive offer, which meets all the...
The large assortment is one of the keys to success in ecommerce, and it is certainly one of the strengths of Amazon. Getting a large catalogue is a very expensive job, as it involves spending...