Minderest will be a speaker once again at Meet Magento Madrid 2016

Once again we are a sponsor and speaker at the most important international Magento event that is known as Meet Magento. On the 25th October the annual event, most promoted by Magento and Interctiv4 will take place at the Teatro de Goya in Madrid, with 41 speakers from TOP companies in the e commerce world and over 30 sponsors. Representing Minderest at this event will be our commercial director, Javier González, who will be doing a speech at 16.15h with the title “Dynamic... + read more

What is Price elasticity of demand?

We are sure that you will have heard on many occasions this popular term in the pricing world, but maybe you don´t know exactly what it means. In a very short form and without going into mathematical explanations we are going to explain the term with some examples. Price elasticity of demand (PED) refers to the elasticity or evolution of the demand of a certain product or service when it´s price varies. It is represented by a curve on a graph where axis (Y) indicates the price and... + read more

Who are your competitors?

It seems a simple enough question, although many e commerce are not sure who their real competitors are, making it difficult to manage correctly their pricing strategy. Our first approach could be to think that any e commerce that sells the same products as us is our competitor. In theory it is like this, but not in practice, since sharing a partial product assortment does not imply that the objective public to which both shops are directed is the same. Is a small online market place a... + read more

Preparing our Price strategies for Christmas

Although it doesn´t seem like it, the build up to Christmas is nearly here, in just 15 days’ time it will be the 1st of October, the starting point of the Christmas period. Along the road there will be important dates to overcome, like Black Friday, where the price is the King and a wrong strategy could ruin a company’s reputation in just a few hours. For many companies, the sales generated in the next few two months will mark the difference between a positive or negative year... + read more

Minderest chosen as the best software solution 2016

For the second time in three years, Minderest has won the eAward for its category. We are very happy to verify the movement between our clients, who year after year express their satisfaction by giving us their vote. This vote of confidence motivates us to carry on improving and to concentrate on our main objective: help you to enhance your projects thanks to a winning price strategy. Thank you all very much for your support. The Minderest team.