An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
On many occasions e commerce managers forget about price strategies for out of stock products, when however there are many ways to better our visibility of prices on the Internet.In the worst cases we...
Manufacturers and brands are paying more and more attention to the online distribution channel, and retailers like Amazon are achieving that higher percentages of their sales are online. If for many...
In the last few years we have witnessed the appearance of numerous price comparatives, such as Kelkoo, Shopmania, Idealo and many others. Slowly but surely Google Shopping has grown thanks to,...
This is a frequent question asked by the ecommerce manager of major retailers; are the physical and online prices identical? A priori, we could think that they are, as it is disappointing for the...
Over the past few years we have seen that a great part of the principal retailers are starting to opt for a joint strategy in ON and OFF channels. One of the main implications of this strategy is the...
It is as important to have access to the competition´s product assortment as it is to know their prices. This way we can detect the new brands or new categories that they incorporate into their...
One of the most complicated labours of manufacturers is controlling their distribution channels, mainly with respect to the fulfilment of the recommended prices. Manufacturers usually establish prices...
Amazon, Rakuten, Pixmania, Fnac, they are known marketplaces where tens of thousands of small and medium businesses offer their products. The impact of marketplaces is growing, according to the ...
We are already in bargains session, one of the key moments for retailers. Depending on the sector, only sales made during this period may equal the total income of many months of the year together. On...